Safety culture

Pirelli is highly committed to the dissemination of road safety culture, by offering pro-active global contributions to the “Decade of Action for Road Safety 2011-2020” sponsored by the United Nations and World Health Organization. Pirelli is also highly focused on the objectives to reduce road accidents imposed by the European Commission through the European Road Safety Charter, of which it is a subscriber.

According to research by the World Health Organization, about 1.3 million persons lose their lives every year due to road accidents worldwide. Unless prevention measures are taken, this figure will rise to 1.9 million in 2020. Road accidents are the primary cause of mortality for people aged 15-29. To this must be added the number of persons injured, estimated between 20 and 50 million annually, with a social and economic impact that is estimated to be between 1% and 3% of the gross domestic product in certain countries.

Genuinely sustainable mobility can be pursued when products that are safe for persons and the environment are accompanied by responsible and aware conduct by consumers. For Pirelli , working to disseminate road safety culture is an issue of substantial social responsibility.