End-of-Life Tyres and Cradle-to-Cradle aproach

Pirelli Tyre has signed a collaboration agreement with the Danish company Genan, a leader in the industrial raw material recycling sector, for the development of new technologies in the tyre production materials field.

The aim of this agreement is joint development of a process for producing recycled raw materials, beginning with materials derived from discarded tyres that can replace certain raw materials, including natural rubber.

Recycled rubber has also been reused in tyre compounds. Together with traditional ELT recovery and disposal methods, this contributes to reduction of their environmental impact. Current activities will make it possible to improve their quality, as measured by their affinity to a virgin compound, increasing the quantity used in the compound and then a further environmental benefit, together with a positive reduction in the consumption of virgin raw materials.