Product and use phase

The decision to focus on the Premium segment forces Pirelli to develop and introduce increasingly sophisticated products on the market in a macroeconomic scenario that is undergoing constant, rapid evolution.

The major corporate investment in research and development on ever-more innovative compounds, structures and tread patterns allows Pirelli products to achieve extremely high performance in terms of braking under dry and wet conditions and, at the same time, less rolling resistance and lower CO2 emissions, reduced weight, and greater mileage. These are the characteristics of Pirelli Green Performance tyres.