Environmental culture: we(ek) care always

The first global Pirelli week dedicated to Health, Safety and the Environment (HSE Week) was held in September 2011, with the aim of improving employee culture in these three fundamental areas of social and environmental responsibility.

Numerous participatory activities were held, in the form of meetings, courses, seminars and exercises. Their purpose was to emphasise the importance of individual and Group behaviour in view of the sustainable management of resources, including water and energy, as well as reducing the production of waste and promoting recycling. All of these activities are designed to improve the eco-sustainable culture of individuals, both at the workplace and especially in daily life.