Principal international commitments for sustainability

Certain of the principal commitments made by Pirelli worldwide are illustrated as follows. The list does not include the numerous activities and agreements existing at the local level with Group affiliates.

ETRMA – European Tyre and Rubber Manufacturers Association

Under the chairmanship of Francesco Gori, Chief Operating Officer of Pirelli , ETRMA worked intensively during 2011 in response to unprecedented regulatory changes in Europe, in order to complete drafting of the exact procedures for implementation of new regulations.

More specifically, in order to implement the following initiatives taken by the European Commission for environmental protection, road safety and enhanced competitiveness:

  • regulation of the general safety of vehicles and tyres, under which the tyre industry must make a major commitment to tyre noise abatement, improved performance in wet road conditions and reduced fuel consumption;
  • regulation of energy efficiency, which will require that tyres be sold with disclosure of information to buyers about energy efficiency, road hold in wet conditions and tyre noise.

The Association, with the institutional support of the Group, is the principal partner of EU institutions for development of new regulations for the sector and rules for implementing them, with the aim of harmonising their adoption in all EU countries. In parallel, ETRMA stimulates those countries to develop policies for monitoring the compliance of tyres in the EU market with EU regulations.

In addition to playing an active role in finalising the new “Europa 2020” strategy, aimed at defining European Union action in the economic and social fields over the next decade, ETRMA and its Chairman have been invited to participate in relaunching CARS 21, the official advisory body of the European Commission, and contribute to the development of proposals that can guarantee the competitiveness of the European automotive industry.

In accordance with the commitments made upon signing the European Highway Safety Charter, ETRMA is continuing its programme to raise awareness of highway safety and sustainable mobility.

Finally, ETRMA is successfully promoting sustainable practices for the management of end-of-life tyres, which has enabled Europe to recycle more than 95% of its tyres.

WBCSD – World Business Council for Sustainable Development

Pirelli actively participated in the WBCSD – World Business Council for Sustainable Development once again in 2011. Headquartered in Geneva, this is an association of about 200 multinational companies based in over 30 countries that have made a voluntary commitment to link economic growth to sustainable development. Pirelli Tyre is an active member of the Tire Industry Project, the project launched in 2005 to identify, from a sustainable development perspective, the potential impact on health and the environment of the materials associated with the manufacture and use of tyres. This project focuses on raw materials and tyre debris. It aims to further the development of knowledge and devise a new industrial approach that will not only meet but even anticipate the challenges of sustainable development. The members of the group continued promoting best practices for end-of-life tyre management in emerging countries, to encourage their recovery and reuse as a resource (secondary raw material). This will make it possible to reduce the use of raw materials and environmental impact that this involves.


European Occupa tional Safety and Health Agency (EU-OSHA)


Healthy WorkplacesPirelli continued acting as official partner of the European Occupational Safety and Health Agency (EU-OSHA) in 2011.

The Agency confronts a different problem every two years. In 2010 and 2011, the theme was Safe Maintenance. Its aim was to raise worker awareness of the importance of maintenance, and the risks of accidents stemming from not performing it correctly. Pirelli engaged participation by maintenance staff at all production sites, by organizing specific training days on the topic.

This was Pirelli ’s second partnership, after the one based on “Risk Assessment” in 2008- 2009, which aimed to promote a participatory approach to risk assessment, based on consultation and participation by everyone present at the workplace.

This partnership will continue in 2012- 2013. The new campaign will focus on leadership in the field of occupational health and safety, which is fundamental to involving everyone at the Company in reducing workplace accidents.

CSR Europe

Pirelli acts as deputy chair of CSR Europe, and has been delegated responsibility for governance and finance. CSR Europe is a network of leading European companies that addresses corporate responsibility issues.

Its members include more than 70 multinational companies and 27 national partner organisations in 23 European countries.
CSR Europe functions as the European platform for businesses and interested parties, enabling them to cooperate and exchange experiences to become global leaders with Europe in the areas of sustainable competitiveness and social well-being. The network was founded in 1995 by European business leaders, in response to an appeal by European Commission President Jacques Delors.

Among the initiatives of CSR Europe, Enterprise 2020 is certainly one of the most important initiatives of CSR Europe.

Enterprise 2020 is part of the Europe 2020 strategy adopted by the EU Council. It consists of an alliance between companies that strategically guides businesses towards responsibility and transparency by developing new business models, innovative solutions for the planet and collaborating with stakeholders, in view of making material contributions to the construction of a sustainable and inclusive society.

With Enterprise 2020, CSR Europe is committed to:

  • supporting businesses in the creation of sustainable competitiveness, by offering a platform for innovation and the exchange of experiences;
  • encouraging close collaboration between businesses and stakeholders, by exploring new forms of cooperation to create a sustainable future;
  • reinforcing the global leadership of Europe in CSR, by engaging European institutions and a wider range of international players.

The activity illustrated above is focused on four fronts: market transformation, inclusive societies, health and transparency.
In European Commission Communication 2011/681, which outlines the new EU strategy for CSR, the European Commission recognises the Enterprise 2020 di CSR Europe initiative as an example of business leadership that is particularly material to the political objectives in question.

Pirelli has also participated in the European Alliance for CSR since 2007, fully sharing its approach to sustainability as a strategic and competitive business management technique. So far, Pirelli ’s participation in the initiative – promoted by the European Commission in Brussels to encourage the spread and exchange of the best sustainability practices amongst businesses – has been expressed through its active participation in the Alliance’s European Laboratories, coordinated in Italy by the Sodalitas Foundation and throughout Europe by CSR Europe.

The Multiculturalism Workshop has created the toolkit Multiculturalism, an Asset for Business. A Comparison of Experiences and Programmes: Stimulus for Improvement of Company Life. The Equal Opportunities Workshop produced a toolkit entitled Practising Gender Equality in Careers.


Signing of the 2°C Chalenge Communiqué


2° Challenge CommuniquéIn 2011 Pirelli continued its commitment to climate change, both by pursuing its own objectives to reduce CO2 emissions, and through signing of the 2°C Challenge Communiqué.

Together with other business leaders, the company has signed the Corporate Leaders’ Group on Climate Change, a programmatic document first drafted at Cambridge University on initiative by the Prince of Wales.

Since the beginning, it has aimed at bringing together the biggest British, European and international business enterprises that share the conviction that new long-term policies are indispensable for dealing with climate change.

The 2°C Challenge Communiqué invites to break the stall in international negotiations and take the necessary measures at the national level to guarantee sustainable growth and a climate-friendly economy.

In 2010 Pirelli signed the Cancun Communiqué, after having signed the Copenhagen Communiqué in 2009 and the Bali Communiqué in 2007, which was the first document for development of concrete strategies through joint government action to reach a comprehensive global agreement on the climate.